RV Aftermarket Webinars

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RV Aftermarket Webinars

The RV Aftermarket Committee charter was re-written 3 years ago to focus on supporting a great parts and accessory purchasing experience that will benefit supply chain members and the RV consumer. Each day of the programming will feature a 45-60 minute Zoom session, starting at 1pm eastern, that will deliver new perspectives and valuable content to help RV Industry Association members learn how to better understand, connect-with and serve the RV customer.

Tuesday, August 11

UPDATE ON THE RV MARKET AND UNDERSTANDING CONSUMER TRENDS

  • Current State of the Market: RV Industry Association Executive Vice President, James Ashurst, will kick-off the 3 days of programming with an overview of the  surging RV market, the increased attention the industry has been receiving from media outlets nationwide and provide an update on Go RVing’s Go On A Real Vacation campaign reaching millions of consumers.
  • RV Consumer Research: Bill Baker, RV Industry Association Senior Director of Membership and Research and John Tinghitella, RV Designer President, will build on the last 2 years of Aftermarket Parts & Accessories customer satisfaction surveys and share insights into new / additional RV and campground industry research. This fresh insight into consumer trends will inform the go-forward strategies for Aftermarket members.

Wednesday, August 12

CONNECTING WITH TODAY’S CONSUMER

  • Reaching the RV Consumer thru Social Media: RVIllage founder Curtis Coleman delivers a fascinating message of using targeted social media to connect with RV customers, the people who actually buy and use our products. John Hawkins, Director of Aftermarket Sales for BAL / Norco Ind. will frame and coordinate the discussion with Curtis.

Thursday, August 13

SERVING THE CUSTOMER

  • Dealer Council RoundTable: John Hawkins, Director of Aftermarket Sales for BAL / Norco Ind. will moderate a conversation with top notch RV dealers to discuss how traditional RV parts and accessory retail can better connect with and serve today’s customer. Building on Days 1 and 2, the discussion will delve into key research takeaways and Curtis Coleman’s social media connection strategies.
  • The “Three” Deep Benefit of the RV Industry Association: James Ashurst, RV Industry Association Executive Vice President, and Tom Manning, President of Tom Manning & Associates, will discuss the benefits available to Association members and how engaging more staff of member companies will improve overall value of membership.

The educational programming provides a fantastic opportunity for RV Industry Association members, especially those in the Aftermarket segment, to continue to engage with each other during such a critical time for the industry.

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