Brand building with new Canadians


Wednesday, March 29, 2023


Has your business developed a strategy to address the unique product, service, and communication needs of Canada’s immigrant population?

Canada has one of the world’s oldest populations and lowest birth rates. This means our population can only grow from immigration. By 2041 (20-years from the last census), Statistics Canada projects half our population will be made up of immigrants and their Canadian-born children. The influx of New Canadians has had unprecedented implications for companies and brands, as they navigate a unique set of challenges to effectively market to this cohort.

Join Ipsos’ Robin Seed, VP, Head of Communities, who will showcase early results from our inaugural rollout of the Ipsos New Canadians Research Community. This 200+ member online community is made up of New-to-Canada residents and provides a unique opportunity to conduct customized qualitative & quantitative research with this important audience.

Don’t miss out on hearing how your brand can adapt to a growing immigrant population. Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.