Why Would Anyone Want to work here?

Building an Ethical Culture That Attracts and Retains Top Talent

Webinar Details

Date: Tuesday, February 10, 2026

Time: 10:00 AM PDT || 1:00 PM EST

Duration: 45 minutes (including Q&A)

Format: Live webinar via Zoom

About the webinar

Discover how to build a workplace culture that attracts and retains top talent through ethical leadership and intentional organizational practices. Learn the six critical factors employees seek, understand the difference between culture and climate, and gain actionable strategies you can implement immediately.

Attendees will learn:

• Why 90% of employee behaviuor is based on organizational culture, not policies or pay

• The critical distinction between culture (long-term personality) and climate (short-term mood)

• The six essential factors employees seek in an ethical workplace

• What causes employee disengagement and how to prevent it

• Practical strategies for building your desired culture

• How culture manifests differently in small versus large businesses

This webinar is ideal for:

• Dealership owners and general managers

• Managers

• HR professionals

Dr. Bill Koster

Vice President of Training and Specialty Sales Protective Asset Protection

Dr. Bill Koster, PhD, MBA, CLU, CPCU, ARM - Vice President of Training and Specialty Sales at Protective Asset Protection, adjunct professor, and active member of the Society for CPCUs, Society for Human Resource Management, and Society for Business Ethics. Dr. Koster holds a PhD in Business, MBA, Master's in Human Relations, Value-Based Leadership certificate from Yale University and Business Ethics Certificate from Cornell University. He serves on RV industry boards and brings extensive experience in F&I professional development and ethical leadership training.