Sales, Marketing, F & I

Manage all phases of dealership operations to ensure maximum sales and profitability by creating an environment that is merchandise-driven and customer-focused.

• Recruits and trains sales and marketing staff and positions them for growth and developmental opportunities
• Maximizes in-stock levels through inventory management
• Develops unique ways to drive sales
• Plans and manages budgets
• Initiates and tracks cost control mechanisms
• Obtains new ideas to further develop the business
• Communicates company initiatives, goals and policies

Establish and meet long- and short-term goals for the sales department:

• Control unit inventory, and oversee sales and  marketing strategies for the dealership
• Responsible for management of sales plans; proactive and aggressive marketing programs
• Facilitates the operation of an efficient and effective dealership, while continuing to build a strong customer base
• Coach, mentor, and build a high performance sales team dedicated to all sales activities
• Plan and manage budgets by initiating and assessing cost control techniques
• Maximize in-stock levels through precise inventory management
• Identify key product drivers for merchandise presentation to enhance sales
• Obtain and analyze customer feedback to ensure high service levels are maintained
• Recruit and train sales staff for growth and advancement opportunities
• Generate ideas to exceed sales goals and demonstrate best revenue-generating practices to the team and organization
• Liaise between customers and all departments including parts, service and finance

• Assist customers with buying decisions
• Help customers select the unit which best fits their needs and advise on towing requirements
• Present and sell all makes and models of new and pre-owned units and other value-added options
• Write deals to present to sales manager
• Maintain regular follow-up with prospective and current clients
• Prepare preliminary pre-owned vehicle appraisals

• Develop multimedia advertising and marketing plan
• Oversee the development of collateral, public relations, traditional media and e-mail marketing and the maintenance of the company’s website
• Develop marketing budget and track ROI
• Work with marketing vendors and support organizations (IT, Customer Care) for program set up, maintenance and overall performance management
• Manage reporting – sales, expenses and overall program performance
• Facilitate cross functional meetings with IT and Customer Care to ensure campaign success
• Increase multimedia marketing effectiveness and sales volumes at the lowest marginal cost
• Exhibit a high level of expertise in driving the data strategy across multiple ports: (websites, surveys, testing, CRM systems, market research etc.)

• Provide support to Marketing Manager
• Assist with dealership sales events and trade shows
• Compiling and distributing statistical information
• Conduct market research: develop and analyze questionnaires
• Create reports, company brochures and promotional materials
• Organize and host presentations, customer visits and open houses
• Work with external agencies and IT

• Verify sales contracts for accuracy and completeness
• Assist customers in financing the purchase of unit
• Negotiate terms & conditions with financial institutions
• Schedule & organize delivery of units
• Promote extended service agreements, financing, tire replacement and credit life, accident and health insurance plans to customers
• Develop incentives for sales people to sell insurance and financing in accordance with dealership policies
• Work closely with the Sales Manager to maximize profits from every sale
• Prepare monthly reports and distribute to dealer principal
• Verify all documents for correct titles, taxes and lien information